Our Brand
Named “Wayla”, after the Thai word เวลา, meaning time.
This name centers us on our goal to save people time; the most valuable resource in life.
Mission
Explain Products
Vision
Make tech-support a delightful experience for every SaaS business
Personality
Archtype: Sage Lover
- Elegant Design: Emphasizes a sleek, modern aesthetic in both the user interface and overall brand presentation.
- Sophisticated: Maintains a polished and refined appearance that conveys professionalism and attention to detail.
- Trendy: Keeps up with contemporary design trends and integrates them into the brand’s visual identity, making it visually appealing and relevant.
- Approachable: The brand interacts with users in a warm and welcoming manner, making them feel comfortable and supported.
- Caring: Shows genuine concern for users’ needs and well-being, always ready to assist and provide help.
- Optimistic: Maintains a positive and encouraging tone, fostering a sense of trust and reassurance.
- Expertise: Demonstrates deep understanding and proficiency in technical support and related fields, ensuring reliable and accurate information.
- Guidance: Offers clear, insightful advice and solutions that help users navigate and resolve their issues efficiently.
- Resourceful: Utilizes a wide range of knowledge and tools to solve problems creatively and effectively.
Famous Examples
Ted Lasso
- Ted’s character embodies an authentic and relatable style, adding a touch of personal charm and sincerity to his persona.
- Known for his upbeat and optimistic personality, Ted is genuinely friendly, approachable, and caring towards everyone he meets.
- Despite being a football coach from Kansas, Ted demonstrates a deep understanding of human behavior and motivation, fostering team spirit and personal growth.
Mary Poppins
- Mary Poppins is always impeccably dressed, embodying a sense of magical elegance and sophistication.
- Mary Poppins is warm, caring, and nurturing towards the children she looks after, making her an approachable and comforting presence.
- She is wise and resourceful, with a knack for solving problems in creative ways, blending magic with practical advice.
Albus Dumbledor
- Dumbledore’s attire and presence often reflect a dignified and elegant style, emphasizing his wisdom and authority.
- Dumbledore is kind and understanding, always willing to listen and offer guidance to students and staff at Hogwarts.
- As the headmaster of Hogwarts and a highly skilled wizard, Dumbledore possesses immense knowledge of magic, history, and the dark arts.
Target Audience
- Technical support managers with strong writing skills but a gap in technical knowledge.
- Clear and effective communication of technical information.
- User-friendly tools and platforms to simplify their work.
- Support and resources to bridge their technical knowledge gap.
- Provides accurate technical guidance and information.
- Enhances their ability to produce high-quality technical documentation.
- Improves efficiency and effectiveness in their role.
- Supports professional growth by expanding their technical capabilities.
Personas
Emily Thompson
Emily is 35 years old and has been working in technical support for over 10 years. She holds a degree in English Literature and is known for her exceptional writing skills. Despite her expertise in writing, Emily often feels challenged by the complex technical aspects of her job.
Emily struggles to translate technical jargon into clear, understandable content for users. She often spends extra time researching technical details to ensure accuracy in her documentation.
Emily aims to streamline her workflow and improve the clarity and efficiency of her technical documentation. She seeks tools that can help her bridge the gap between her writing proficiency and technical knowledge.
Emily prefers intuitive platforms with user-friendly interfaces that simplify the process of creating and managing technical content. She values clear guidance and support to enhance her technical understanding without overwhelming complexity.
Michael Nguyen
- Michael, 30 years old, initially pursued a career in journalism before transitioning into technical support. He has a strong writing background and holds a Bachelor’s degree in Journalism. Michael is relatively new to the technical support field and often finds himself challenged by the depth of technical knowledge required.
- Michael feels the pressure to quickly grasp technical concepts and effectively communicate them to users. He seeks tools and resources that can help him learn and apply technical knowledge efficiently.
Michael’s primary goal is to deepen his technical expertise while maintaining his high standards of communication. He is motivated to excel in his role and deliver top-quality support to users.
Michael prefers platforms that offer robust educational resources, such as tutorials and knowledge bases, to support his learning journey. He values supportive training and mentorship opportunities to enhance his technical skills.
Sarah Johnson
- Sarah, 40 years old, is a seasoned professional in technical support with over 15 years of experience. She has a strong technical background and has developed advanced troubleshooting skills over her career. Sarah also possesses excellent writing abilities, acquired through years of hands-on experience.
- Despite her technical prowess, Sarah faces challenges in balancing technical complexities with clear and concise communication. She strives to maintain efficiency and accuracy in her support tasks.
Sarah aims to optimize her workflow and leverage technology to improve the effectiveness of her technical support. She seeks tools that can enhance her productivity without compromising on the quality of support she provides.
Sarah prefers tools that streamline processes and provide reliable technical guidance. She values platforms that offer advanced features and integrations to support her in delivering exceptional support experiences.